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MarketingTO: The digital customer experience

Wednesday, June 9, 2010 from 5:45 PM to 8:00 PM (ET)

Toronto, Canada

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Event Details

You have likely attended events filled with digital marketing superlatives and abstract visionary statements. This has likely caused you to leave the event wanting more. Too often talks are about the latest shiny object or how you can change the world with a single click. Resisting the temptation caused by the bright shiny object will save you lots of pain and frustration in the long-term. This event is designed to help you understand how to deliver on your vision for the web.

Agenda:

To ensure this is a high energy event, it will consist of a series of lightning talks and a panel.

5:45 - 6:45 Networking - Cash Bar and light snacks
6:45 - 7:30

Lightning talks

The format will be 5 presentations from industry experts. Each presentation is limited to 7 minutes, there will be 3 minutes of Q & A after each presentation, for a total of 10 minutes. Then it's on to the next presenter.
7:30 - 8:00                             

Panel

Each speaker will be present for a live and interactive Q+A session.

Lightning talks and speakers:

nish

Nish Shah

Lightning Talk:

Due ASAP. Frozen budgets. Meeting overload. Sound familiar? These are all common problems that constrain most organizations, regardless of size, from designing superior online experiences.


There is a better way and it starts with a disciplined design thinking process. Nish will share actionable tips from how to cost effectively gather consumer insights to applying planning tools such as spectrums, grids and consumer maps all of which are aimed at helping you overcome the obstacles to great design. 

Nish founded Collide to help businesses create solutions that attract and retain customers. He passionately believes that this is the fundamental role of marketing – the difference today is the varying number of ways that an organization can go about achieving these two core objectives. Collide uses design thinking to help its clients sort through the mess and deliver real results.

Nish was formerly at the National Hockey League where he helped lead the development of corporate sponsor marketing campaigns for brands such as Bridgestone, Scotiabank and XM. Prior to the NHL, he led the strategic planning department at Armstrong Partnership developing insights and marketing strategy for a broad range of clients from MasterCard to Whirlpool.

Stefan

Stefan Eryam

Lightning Talk:

Stefan is an engaging speaker who thrives on teaching organizations how to use Email -- in combination with other one-to-one tactics and technologies like CRM, Mobile, and Social Media -- for customer development and retention. His lightning talk will focus on top trends and best practices around email and CRM-based marketing, plus the most common pitfalls encountered and how to avoid them.
Stefan Eyram is the Toronto-based Director of Business Development for ClickMail Marketing, North America's leading value-added reseller of email service providers (ESPs) such as ExactTarget and Lyris, related solutions and services. With over 20 years in various sales and marketing roles, the last 10+ focused on data-driven and email marketing, Stefan has become a recognized expert in the online marketing industry. Having worked with clients and brands such as Canadian Tire, Sears, TELUS, Nestle, Kraft, Molson, Coca Cola and others, plus dozens of agencies, he has amassed a wealth of experience and expertise which he shares freely.

david

David Suydam

Lightning Talk:

David is passionate about delivering software systems that work. In this talk he will discuss the benefits of Agile delivery, and how it can be used to deliver on your vision. Agile development is user-centred, keeps the client involved, and can deliver value faster than traditional approaches..
President of Architech Solutions, a growing Toronto-based technology consulting and software development firm. His team designs and builds strategic business software that drives competitive advantage. He believes strongly that traditional software development practices are flawed, and routinely demonstrates a better way with open source, agile methods, and cloud computing.

David has been a technology consultant and solution architect to a wide variety of Canadian organizations, especially within the wireless telecommunications sector. Most recently, he’s expanded his business to help a wide variety of not-for-profit and private sector companies in other industries.

Adam

Adam Thody

Lightning Talk:

We spend a lot of time using the web to save time and make our lives easier. Occasionally, we come across a site that does just the opposite, leaving us frustrated and confused. Using a series of case studies, this talk will focus on how websites should work.
Adam has a decade of first-hand experience as a developer allowing him to approach challenges from a unique perspective. Where many strategists and innovators base their decisions on technological theory, Adam has actually built applications, implemented technology, and accrued an in-depth knowledge of the tools of the trade. This expertise is based on years of practice rather than conjecture. Where many can dream up fantastical solutions, Adam proposes grounded options based on reality and deliverable under real world constraints.

Andrew

Andrew Sinclair

Lightning Talk:

No matter how many customers you have, modern software tools give you the chance to serve like a small business and sell like a big one. Andrew will discusses a marketing automation strategy for getting to know prospective customers and then sending timely, personalized messages that move them to buy.
Andrew is an accomplished software consultant specializing in Salesforce.com, marketing automation and end user adoption. He has experience in the full cycle of software development including analysis, requirements definition, and adoption strategies. Andrew has 3 years Salesforce experience with ~10 implementations and product expertise with various email and marketing automation platforms such as ExactTarget and Eloqua.

Venue:

We will be meeting at the Ivey ING Leadership Center located in the Exchange Tower at 130 King Street West. Note: Ivey's Toronto Campus has a store-front entrance in the Exchange Tower Concourse.